Senior Social Media & Content Writer

Company: TOTM Labs

Location: Vietnam (Remote)

Position: Full-Time Contract | Focus: Emerging Tech, AI, & Strategic Narratives

About Us

TOTM Labs is the digital asset and frontier technology innovation unit of TOTM Technologies Ltd, a Singapore-listed company with deep expertise in trusted digital identity infrastructure.

TOTM Labs is pioneering a new model of venture building - building, validating and launching in an accelerated timeline to attain product-market fit quickly and accurately, with the execution speed of a startup unit.

About the Role

We are looking for a Social media & Content Writer to support the growth and positioning of TOTM Labs and associated ventures across digital channels.

This is a hands-on execution role for someone who is comfortable managing multiple social accounts, creating high-quality written content, and supporting broader brand and communication initiatives across the group.

The ideal candidate combines strong content creation capabilities with social media execution, understands modern technology narratives, and can adapt tone across both startup and institutional environments.

Key Responsibilities

• Multi-Account Management: Successfully manage and grow multiple social media accounts across TOTM Labs and associated ventures while adapting tone and messaging across different audiences and initiatives.

• Content Execution: Create and schedule high-quality social content, announcements, thought leadership posts, newsletters, and campaign materials across multiple digital channels.

• Cross-Platform Communication: Draft content across social media, websites, presentations, and broader communication materials while maintaining consistency and clarity.

• Narrative Adaptability: Comfortably shift between startup-focused communication and more mature institutional or corporate messaging depending on the initiative.

• Trend Agility: Monitor AI, emerging technology, and market developments to identify timely content and storytelling opportunities.

• Collaborative Storytelling: Work closely with founders, leadership, product, and marketing teams to translate complex concepts into engaging and accessible narratives.

• Campaign & Ecosystem Support: Support launches, partnership announcements, ecosystem initiatives, and community engagement activities across the broader group ecosystem.

• Execution & Ownership: Maintain content calendars, manage multiple priorities simultaneously, and operate with strong ownership, responsiveness, and attention to detail.

• Creative Contribution: Proactively contribute new ideas, trends, and storytelling approaches that strengthen audience engagement, positioning, and organic brand growth.

Requirements:

• Experience: 4–6 years of experience in social media, content, copywriting, communications, or related roles, with at least 2 years of experience working within fintech, AI, Web3, or other emerging technology sectors

• Social media strategy & Organic Growth engineering: Experience managing and growing professional or brand social media accounts across multiple platforms, with strong understanding of platform-native content, engagement strategies, and organic growth principles

• Writing & Communication: Strong writing and editing capabilities with the ability to adapt tone across different audiences and brands

• Technical Storytelling: Ability to simplify and communicate technical concepts clearly and effectively

• AI & Productivity Tools: Familiarity with AI-assisted content and productivity tools

• Execution & Ownership: High level of ownership, responsiveness, execution capability, and ability to manage multiple priorities independently

• Adaptability: Comfortable operating across both fast-moving startup environments and more corporate or institutional initiatives

• Attention to Detail: Strong attention to detail with the ability to manage multiple priorities simultaneously

Nice to Have

• Experience supporting founder-led brands or venture ecosystems

• Exposure to PR, community, or ecosystem marketing initiatives

• Basic visual design or Figma capabilities

• Experience writing website copy or product messaging